Top 5 Reasons to Write a Press Release
1. Organic Traffic: If your press release is well written and well organized it may rank in search engine results. Strategic use of key words can greatly help your ranking
2. Web Audiences: You never know who's reading your press release. Bloggers especially love to spread the word when they find something interesting
3. Reputation Management: If someone has criticized your company then obviously the first thing to do is fix the problem and create a more attractive company to do business with. Next, you need to counter criticism in your press release as you update business and consumers about the great opportunities you have to offer.
4. Traditional Media: Newspapers are on a constant search for content. If your press release interests journalists they will follow up and write a story about your business.
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